Bleisure: between business and vacation
The new trend of MICE combining business and pleasure.
Sorrento interprets perfectly the philosophy behind the new phenomenon that combines work and pleasure, joining structures and high-level professionalism with suggestive locations from a historical, cultural and natural point of view. And providing experiences that respect the reputation and expectations of the holiday resort par excellence.
For some years, the world's greatest observers of travel trends have been experiencing a constantly growing phenomenon, which seems to find its definitive consecration in 2017. This is the "bleisure", a term that combines business and leisure, business travel and leisure vacation, two parallel worlds that increasingly find contact points. It seems that half of business travelers this year want to take advantage of the journey to get to know new cities and new cultures. And Italy is the top priority worldwide of gourmet preferences.
Prolonging your work stay, perhaps joining the weekend and bringing the family with you, or coming a few days earlier to relax before an important meeting, is becoming a habit and also influences the choice of the hotel, which will have to offer additional services, such as tours and spa.
Russo Agency can assist you in making a choice which meets all your needs, whether it is a business trip or pleasure, or even both.